Sustainable Marketing
Diane Martin
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.
Catégories:
Année:
2013
Editeur::
Pearson
Langue:
english
Pages:
256
ISBN 10:
1292040890
ISBN 13:
9781292040899
Fichier:
PDF, 6.58 MB
IPFS:
,
english, 2013
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