Services Marketing: People, Technology, Strategy

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Business & Economics - Sales & Marketing
Services Marketing: People, Technology,...

Services Marketing: People, Technology, Strategy

Name: Services Marketing: People, Technology, Strategy
ISBN: 9781944659011

Jochen Wirtz, Christopher Lovelock

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Catégories:

Business & Economics - Sales & Marketing

Année:

2016

Editeur::

World Scientific

Langue:

english

Pages:

800

ISBN 10:

1944659013