Research methods for business students

Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Content: The nature of business and management research and structure of this book --
Formulating and clarifying the research topic --
Critically reviewing the literature --
Understanding research philosophies and approaches --
Formulating the research design --
Negotiating access and research ethics --
Selecting samples --
Using secondary data --
Collecting primary data through observation --
Collecting primary data using semi-structured, in-depth and group interviews --
Collecting primary data using questionnaires --
Analysing quantitative data --
Analysing qualitative data --
Writing and presenting your project report.
Abstract: Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate