Adland: Searching for the Meaning of Life on a Branded Planet
James P. Othmer
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
Catégories:
Année:
2009
Editeur::
Doubleday
Langue:
english
ISBN 10:
038553213X
ISBN 13:
9780385532136
Fichier:
EPUB, 2.01 MB
IPFS:
,
english, 2009